In 2017 designer and technologist Rune Kippervik realized that we unnecessarily consume between 500 billion to 1 trillion plastic bags per year, most of which end up in landfills and our oceans. Reusable bags are great for the environment, but unfortunately most reusable bags were too bulky or of poor quality. Often people would forget their reusable shopping bags at home because the existing models were just not easy to carry in your pocket and have with you all the time.

For this reason, he partnered up with Ursus Negenborn to create an ultra-lightweight shopping bag that can be brought everywhere and is of high quality to make sure it can stand the test of time.

As a result, the Nanobag was born, a premium shopping bag so compact that you won’t even know you’re carrying it but strong enough to carry up to 30kg.

Lastly to make sure that the Nanobag truly is a product that contributes to helping the planet, they committed to plant one tree for every bag sold. This does not only make the Nanobag carbon neutral, but many times over carbon positive.